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Strategic Plan

In 2013, Community Library began updating its strategic plan. It is important to the library that our programs and services are assisting individuals in reaching their personal goals. To that end, with the help of the State Library of Ohio, a community-wide survey was conducted to collect general information on the needs of area residents. The results of the survey were compiled and used to help define the key service areas that the library could focus on to help meet the information needs of the community.

Those key service areas are:

Satisfy Curiosity: Lifelong Learning
Residents will have the resources they need to explore topics of personal interest and to learn throughout their lives.

Stimulate Imagination: Reading, Viewing, and Listening for Pleasure
Residents who want materials to enhance their leisure time will find what they want, when they want them, and will have the help they need to make choices from among the options.

Visit a Comfortable Place: Physical and Virtual Spaces
Residents will have safe and welcoming physical places to meet and interact with others or to sit quietly and read and will have open and accessible virtual spaces that support networking.

The library then generated more specific questions related to those service areas. Those questions were presented to two focus groups comprised of local citizens, government officials, business owners, and other stakeholders. Participants were asked to articulate and define how the library could assist them in each area. The information collected was then used by library personnel to shape the goals and objectives of the final plan. The strategic plan is the result of the collaborative efforts of the community, library staff, and the library board of trustees.

Organizational Values
Respect all, serve all, and advance all.

Mission
Provide welcoming environments for all to pursue knowledge and cultivate interests.

Goals & Objectives

  1. The community will be offered programs that engage, challenge and inspire.
    1. Program attendance will increase 5% annually.
      Representative Strategies and Activities
      • Monitor trends and develop programs accordingly.
      • Develop a formal marketing plan.
      • Increase program visibility in the community through the use of exterior signage.
      • Utilize existing communication channels such as schools, chamber, etc.
      • Build a stronger social media presence.
    2. Each service area will offer three interactive programs quarterly.
      Representative Strategies and Activities
      • Monitor trends to see what is timely, popular, and of high-interest.
      • Find presenters with special talents/skills/knowledge to share.
      • Partner with local businesses for programs.
      • Design "for dummies" courses to introduce patrons to a topic.
      • Develop discussion groups on niche topics such as birding, photography, etc.
      • Schedule field trips to local and regional attractions.
      • Film all lectures and how-to programs and post on YouTube for later viewing.
    3. 85% of program attendees will agree that the program met their needs.
      Representative Strategies and Activities
      • Create a standard evaluation to be completed at the end of each program.
      • Conduct an annual survey to collect community feedback.
      • Provide a feedback box, both physical and online, where patrons can provide comments.
  2. The community will be provided resources that promote lifelong learning.
    1. Circulation of nonfiction titles will increase 5% annually.
      Representative Strategies and Activities
      • Provide thematic displays based on seasonal interests.
      • Promote nonfiction titles at programs.
      • Distribute booklists at programs and in newsletter.
      • Each staff person develop a display once a year.
      • Analyze the collection to determine areas of interest.
      • Promote key nonfiction areas to schools, businesses, etc.
      • Increase display areas using end panels and other furniture.
    2. Use of online databases will increase 5% annually.
      Representative Strategies and Activities
      • Market databases through newsletter and bookmarks.
      • Feature a database each month on the front desk display.
      • Provide classes on databases.
      • Review database statistics regularly.
      • Increase online holdings to meet lifelong learning needs.
      • Highlight a database each month at the staff meeting.
      • Provide a record for each database in the OPAC.
      • Have staff log when they use a database to complete a reference transaction.
      • Provide exercises for staff to develop database competency.
    3. 85% of library users will agree that the item met their needs.
      Representative Strategies and Activities
      • Conduct an annual survey to measure patron satisfaction.
      • Provide a feedback box, both physical and online, where patrons can provide comments.
  3. The community will have convenient access to a wide variety of recreational books, movies and other materials.
    1. 85% of library users will agree that they obtained the item they wanted and in the desired format and timeframe.
      Representative Strategies and Activities
      • Decrease hold to item ratio.
      • Increase shipment delivery days.
      • Provide a drive-through window.
      • Give patrons a self-check option.
      • Adjust hours for patron needs.
      • Expand offerings to include more electronic options for books, audiobooks, music, and movies.
    2. 85% of library users will agree that the item met their needs.
      Representative Strategies and Activities
      • Ensure staff are asking to assist patrons and also asking follow-up questions at checkout.
      • Conduct an annual survey to measure patron satisfaction.
      • Provide a feedback box, both physical and online, where patrons can provide comments.
  4. The community will enjoy a variety of spaces, appropriate for meetings, study, and interacting with each other.
    1. 85% of library users will agree that the available space met their needs.
      Representative Strategies and Activities
      • Record how many groups decline to use space due to inadequacy.
      • Record how many groups ask for small meeting room space.
      • Conduct an annual survey to measure patron satisfaction.
      • Enhance spaces for various uses and user groups (teen space, reading area w/ fireplace, etc.).
    2. The number of outside groups using the library facility will increase 5%.
      Representative Strategies and Activities
      • Get accurate counts of tutoring and small groups meeting in public spaces.
      • Complete a facility analysis to determine if space is being maximized.
      • Update facility plan to determine if portions of plan can be completed in phases.
      • Update meeting room policy to broaden qualifications. Create small meeting/study areas using furniture configuration, partitions, etc. Promote library space, equipment, etc., that are available to public.

Adopted 2/11/2014

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Community Library | 44 Burrer Dr | Sunbury, Ohio 43074
Phone: 740.965.3901 | Fax: 740.965.1258
Email: community-library@oplin.org

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